Public notion of gender equality points runs in a repetitive cycle. We’ve all seen it. A scandal breaks out, or a research discovers yet one more damaging disparity. Assume items are written, fingers are wrung, and corporations promise to do higher. Then the general public’s consideration strikes on till one other cycle begins. Precise change comes very slowly, if in any respect.
That is very true on the planet of investing and funding funding. These are male-dominated fields the place inequality grows increasingly lopsided the upper up you go. These are well-known points, and lots of corporations have declared their intention to handle varied types of inequality, each of their conduct as employers and of their affect as traders. However once more, change comes slowly.
So, what’s the easiest way to maneuver ahead?
Whereas hiring extra ladies, particularly in positions of actual affect, is vital, it isn’t sufficient. In finance and funding, probably the most highly effective strategy to attaining parity could also be gender lens investing. There are lots of causes totally different corporations and companies would possibly undertake gender lens investing: For instance, it might probably profit folks all over the world, assist develop new and uncared for markets and sectors, and enhance the general high quality of life.
After which there’s the fundamental, foundational purpose why any investor ought to assist gender lens investing: It’s a good funding.
What Is Gender Lens Investing?
Gender lens investing is a type of impression investing. Such investments are supposed to create a useful social or environmental impression alongside the anticipated monetary return. Whereas inexperienced and different such funds and investments have been round for some time, what distinguishes gender lens investing is that it represents the distinction between an funding that occurs to profit ladies and women and an funding that, from inception, is supposed to profit ladies and women. Gender lens investing is, subsequently, a framework by which traders can create actual impression and achieve this in a considerable approach.
Approaching equality and impression by way of gender lens investing means investing in:
- Enterprises which are owned or run by ladies
- Enterprises that encourage office equality
- Enterprises whose output improves the lives and financial prospects of ladies and women
Gender lens investing has a variety of objectives, and particular person efforts can deal with particular elements, areas, and alternatives. However closing the “gender hole” in each the investee agency and the investor’s agency is the first mission. Gender lens investing approaches range from the bottom up. It tries to keep away from “genderwashing,” or bringing in ladies for appearances’ sake, and seeks to empower them on funding groups and place them in positions of actual authority.

The Advantages of Gender Lens Investing
The enterprise and funding world is discovering, nonetheless slowly, that range, gender parity, high quality of life, and so forth usually are not simply buzzwords. They’ve an actual impression on the underside line. Research have repeatedly proven that corporations with numerous founders, particularly when ladies are included from the start and have actual affect because the enterprise grows, carry out higher over the long run.
In naked numbers, when these circumstances are met, these companies outpace the market, earn greater returns, and make issues higher for ladies sooner or later. Gender-balanced funding groups beat expectations by 10% to twenty%. The Worldwide Finance Company discovered companies with gender parity of their management groups had valuations as much as 25% greater than groups with decrease gender range.
That is all fairly logical. Enterprise is all about innovation, the subsequent nice thought. And no firm goes to be progressive, artistic, and dynamic if firm leaders have the identical training, the identical MBA, the identical internships, and the identical views as their colleagues. It isn’t about abandoning that conventional path to success in enterprise. It’s about having totally different concepts that may construct on one another and result in one thing new. This range of thought is central to innovation on the company and board ranges as outlined in Blue Ocean Technique and Governance Reimagined.

Traits, Alternatives, and Challenges
There are appreciable efforts underway to “mainstream” gender lens investing, to maneuver it from a distinct segment funding alternative to a technique on par with another. Whereas it has a protracted option to go to attain that, it’s a rising discipline. Different funding methods that emphasize the gender lens area account for nearly $8 billion, up two-thirds from 2018. The G7 has dedicated to elevating one other $15 billion. Issues are shifting in the proper route, and alternatives abound.
The gender lens investing mindset can discover progress alternatives outdoors the scope of conventional funding corporations. For instance, ladies in Africa oversee simply 6% of funds, typically within the microfinance subsector. Ladies personal 40% of African small and medium enterprises (SMEs), however solely 20% have entry to conventional funding paths. The hole right here is greater than $40 billion, and gender lens investing will help shut it.
India represents one other alternative the place gender lens investing can imply the distinction between lip service and precise change. Many enterprise leaders in India have expressed curiosity in rising gender equality. However the purpose stays elusive, and in some methods floor is being misplaced. Between 2017 and 2019, the variety of Indian start-ups with not less than one feminine founder dropped from 17% to 12%. And of the start-up founders who obtain early stage enterprise capital funding and past, fewer than 1% are ladies. Gender lens investing addresses such points instantly.
That is particularly vital within the age of COVID-19. The pandemic has created one thing of a worldwide rollback within the progress ladies have made in enterprise and the office. Traditionalist gender roles have led to ladies as soon as once more shouldering a disproportionate share of home obligations. Systemic inequality has develop into extra acute.

GLI and GEM: A Case Research
Gender lens investing isn’t superficial. It’s not a band-aid or public relations technique. It may possibly assist companies and funding corporations have a useful impression. An excellent instance of that is Mennonite Financial Growth Associates (MEDA), a world financial improvement group that works to alleviate poverty.
MEDA makes use of the Gender Equality Mainstreaming (GEM) Framework to assist their mission. The GEM Framework “is a sensible handbook and toolkit for assessing gender equality, and figuring out, implementing and measuring gender equality mainstreaming methods inside corporations.” Good gender lens investing embraces a holistic strategy, and GEM will help combine gender equality with different impression funding efforts, resembling environmental, social, and governance (ESG).
MEDA’s GEM self-assessment is a superb first step for corporations with gender equality objectives. Corporations can use it to measure their inner and public-facing conduct on gender equality, establish areas the place they want enchancment, after which gauge the impression of any modifications they implement.
GEM is designed for scalability and might serve corporations and funds of all sizes and specializations, from non-public fairness outfits to tech accelerators and NGOs.

What’s Subsequent?
“By no means depart cash on the desk.”
At its core, this saying reminds us to not move up these alternatives which are proper in entrance of us. It’s excessive time the world of investing and finance realizes that by excluding ladies within the first place and by dragging its toes on their energetic inclusion, it has left an infinite sum of money on the desk. And it has performed so for many years.
If ladies had been equal contributors within the workforce, it may add $28 trillion to annual international GDP. The investing trade must seize this chance. As increasingly corporations come to understand how a lot gender inequality prices us all, they received’t depart that cash on the desk for for much longer.
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All posts are the opinion of the creator. As such, they shouldn’t be construed as funding recommendation, nor do the opinions expressed essentially mirror the views of CFA Institute or the creator’s employer.
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