HomeInvestmentIt’s not a funnel, it’s a filter.

It’s not a funnel, it’s a filter.

I get plenty of emails and LinkedIn messages about our “funnel” nowadays. Hiring funnel, gross sales funnel, and many others. Often it’s coming from well-meaning corporations who’re centered on recruiting and headhunting or lead era and prospecting. A typical agency in our business might be in want of what they’re providing. I’ve tried to construct an atypical agency. So once I see these pitches, I don’t re…

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